Latest Video Release Brings Increased Performance and Added Creative
SAN JOSE, Calif.–(BUSINESS WIRE)–Ahead of the 2019 NAB Show, Adobe (Nasdaq:ADBE) today announced
performance updates and new innovations for video and audio tools in
Adobe Creative Cloud to improve efficiency in video production. From a
wide range of film, TV, broadcast and streaming projects including
Clemency, Fox Sports, The Last Black Man in San Francisco, Native Son,
The Peanut Butter Falcon, Wu-Tang Clan: Of Mics and Men and VICE
Media, Adobe Creative Cloud powers the world’s best video apps and
services by providing the most integrated product workflows.
Available today, new features include ground-breaking Content-Aware
Fill for video, powered by Adobe Sensei, the company’s artificial
intelligence (AI) and machine learning technology, along with new
capabilities for titles and graphics, crafting animations, refining
audio mixing, and organizing and preparing project media. Some of the
hundreds of performance improvements include faster Mask
Tracking for effects and color workflows, dual GPU optimization and
improved hardware acceleration for HEVC and H.264 formats in Premiere
Pro. In After Effects, enhancements include GPU-accelerated effects,
such as Change Color and Roughen Edges.
“Thanks to Adobe Creative Cloud, we’re delivering 200 pieces of content
this year to over seven million online followers in record time,” said
Niko Pueringer and Sam Gorski, co-founders of Corridor Digital. “With
the new performance improvements in today’s Premiere Pro release, we’re
excited to see dual GPU support to speed up export times, do lighting
fast edits, and become better creators.”
“Video consumption is exploding across broadcast, film, streaming
services and digital marketing, resulting in a spike in content creation
demands,” said Steven Warner, vice president of digital video and audio,
Adobe. “Through optimized performance and intelligent new features
powered by Adobe Sensei, Creative Cloud helps video professionals
eliminate the most tedious production tasks so they can focus on
storytelling and executing on their creative vision.”
Smarter Tools for Richer Storytelling
Attendees at this year’s NAB Show can get a closer look at the newly
available features and hear from industry experts at the Adobe
booth (#SL5610, South Hall in the Las Vegas Convention Center) and
at over 100 partner
booths from April 8–11. Tune in to Facebook
Live with Jason Levine on April 4 at 9 a.m. PST to hear about what’s
New features in today’s release enable users to:
Remove unwanted objects automatically with Content-Aware
Fill in After Effects—Formerly Project Cloak, Content-Aware
Fill for video is powered by Adobe Sensei and automates the process of
removing visual elements like boom mics, signs, logos and even people
from footage, saving hours of tedious manual work.
Organize and storyboard your media in the Freeform
Project panel in Premiere Pro—Arrange assets visually
and save layouts for shot selects, production tasks, brainstorming
story ideas, and assembly edits.
Design with precision and consistency with Rulers
and Guides—Work with familiar Adobe design tools inside
Premiere Pro, making it easier to align titling, animate effects, and
ensure consistency across deliverables.
Polish audio easily and efficiently with Punch
and Roll in Audition—The new feature provides efficient
production workflows in both Waveform and Multitrack for longform
recording, including voiceover and audiobook creators.
Surprise viewers in Twitch Live-Streaming Triggers with Character
Animator Extension—Livestream performances are enhanced where
audiences engage with characters in real-time with on-the-fly costume
changes, impromptu dance moves, and signature gestures and poses—a new
way to interact and even monetize using Bits
to trigger actions.
Generate an audio mix with Auto
Ducking for ambient sound in Audition and Premiere Pro—Powered
by Adobe Sensei, Auto Ducking now allows for dynamic adjustments to
ambient sounds against spoken dialog. Keyframed adjustments can be
manually fine-tuned to retain creative control over a mix.
Add visual variety—Adobe
Stock now offers an extensive collection of 10 million
professional-quality, curated, royalty-free HD and 4K video footage
and Motion Graphics templates from leading agencies and independent
editors to use for editorial content, establishing shots or filling
gaps in a project.
From shoot to showtime—Premiere
Rush, introduced late last year, offers an efficient
mobile-to-desktop workflow integrated with Premiere Pro for on-the-go
editing and video assembly. Built-in camera functionality in Premiere
Rush helps you take pro-quality video on your mobile devices.
Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are now
available with the latest version of Creative Cloud. For more
information on pricing, visit https://www.adobe.com/creativecloud/plans.html.
Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.
Learn more about Creative
Cloud Video and Stock
Adobe Creative Cloud Video “What’s
New?” and Datasheet
- Adobe Creative Cloud Video blog
NAB 2019 Video
Video Creators, Adobe
Video Creators, Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
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