La Raza 93.7 FM rules Dallas radio airwaves in August
BURBANK, Calif.–(BUSINESS WIRE)–#HispanicMedia–LBI Media, a leading Spanish-language broadcasting company in the U.S., announced today that its Dallas station KNOR-FM has swept its way to #1 in the Dallas Metro market in key Hispanic demographics and day parts during the PPM survey month of August 2019.
According to the August 2019 Nielsen Audio Research Survey in the Dallas Metro area, La Raza 93.7 FM (KNOR-FM) has vaulted to the #1 position among Spanish-language radio stations in key day parts, including the coveted young Hispanic demo in Dallas: #1 Midday M-F 10a-3p and #1 Weekday Prime Time M-F 6a-7p among Hispanic Adults 18-34, 18-49 and 25-54; #1 with Hispanic Males during Total Week Mon-Sun 6a-Mid, Midday M-F 10a-3p, PM Drive M-F 3p-7p and Weekday Prime M-F 6a-7p With Hispanic Males 18-34, 18-49, and 25-54, as well as #1 AM Drive M-F 6a-10a among Hispanic Males 18-34 and 18-49.1
KNOR-FM also has the highest percentage of 25-34 year-old Millennials of any Spanish-language radio station in the Dallas Metro area, making it one of the most popular Hispanic radio stations with this age group in the market.2 But the station’s success does not limit itself to the Spanish-language market, KNOR-FM also ranked #1 Total Market in Midday with Adults 25-34 and #1 in Midday and PM Drive with Men 21-34, Total Market regardless of language among all Dallas stations.3
“We are extremely proud of KNOR’s performance in the Dallas market and our local radio team’s tireless dedication to bringing the best music and entertainment to our loyal audience and their hard work in making La Raza one of Dallas’ preferred radio stations,” stated Tomás Rubio, programming director, KNOR-FM.
La Raza 93.7 FM is a staple of Regional Mexican music in the Dallas market, taking the #1 spot consistently in Spanish-language radio in Total Market and Hispanic market radio for the past 15 years.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
1Source: Nielsen Audio Research, Dallas-Ft. Worth, August 2019, Average Rating
2Source: Nielsen Audio Research, Dallas-Ft. Worth, August 2019, HA 18-49, Average Composition, % of HA HA25-34
3Source: Nielsen Audio Research, Dallas-Ft. Worth, August 2019, Average Rating