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>HBO Sports Regains Its Reality Star Award-winning <em>24/7</em> series follows Floyd Mayweather Jr.'s return to the ring Broadcasting & Cable
After
a two-year, Brett Favre-like "retirement" from boxing, Floyd Mayweather
Jr. is heading back to the ring. But first, he is heading back to
reality television as the star of HBO Sports' award-winning 24/7 series.
The
latest installment, debuting Aug. 29, features the lead-up to
Mayweather's Sept. 19 comeback fight against Juan Manuel Marquez.
..... 'Open' Season in N.Y. ESPN, Tennis Channel Play Doubles With Tournament Coverage Multichannel News After a quarter-century, USA Network's singles play as the cable window to the U.S. Open will give way to the doubles team of ESPN and Tennis Channel. The networks — through a six-year deal reached in May 2008 with the United States Tennis Association — will team up to provide literally round-the-clock coverage over a fortnight from the Billie Jean King National Ten..... NFL Net Drop-Kicks Off-Season TV Deals Multichannel News As its teams prepare for the 2009 season, the National Football League had a very busy off-season of its own, from a media perspective. Coming off the most-watched championship game ever, as the Pittsburgh Steelers' last-second triumph over the Arizona Cardinals tackled a Super Bowl record 98.7 million watchers on average on Feb. 1, the NFL Draft also yielded record viewership fo..... Lights! Camera! Game Time! Networks Try to Score With Scripted Sports Shows Multichannel News A rookie with a hot arm from a small Southern community debuts in the major leagues, but the fast life takes its toll: He suddenly finds himself out of baseball. With nowhere to go, he returns to his high-school alma mater as a gym coach with an eye on eventually returning to the big leagues. The story is a classic athlete profile that could be seen on sports magazine shows like ESP..... Jessie James Shoots Promo
Spots for Speed Hot Singer to Pitch Holiday Stunt 'Speed Dream Ride' Multichannel News
Just days after the release of her
self-titled debut album, Mercury Records/Island Def Jam recording artist Jessie
James was in a South Florida studio shooting promotional spots for Speed, the motor sports channel.
The James spots will support "Speed
Dream Ride," the network's first-ever fully integrated holiday programming and
promotional event set to kick off Thanksg..... Dick Colbert Dies at 85 Pioneer TV syndicator formed Colbert Television Sales Broadcasting & Cable
TV syndication pioneer Dick Colbert died Friday morning after suffering from a brief illness. He was 85. In the mid-1970s Colbert partnered with Jack Barry and Dan Enright, forming Colbert Television Sales (CTS). Through the company, Colbert distributed such first-run programs such as The Joker’s Wild and Tic Tac Dough.Throughout the 1980s, Colbert continued his as..... Apple Says It Has Not Rejected Google Voice Is continuing to study the application Broadcasting & Cable
In its response to an FCC letter seeking information, Apple said that "contrary to published reports," it has not rejected the Google Voice iPhone application and "continues to study it."That came in a copy of the letter released by the FCC, which sought information from Apple, Google and AT&T based on reports that Apple had rejected the application.Taking the glass-half-full appr..... Utilities Seek Pole-Rate Parity Petition FCC to Charge Cable VoIP Providers Higher Telco Rate Multichannel News
A quartet of electric utilities have asked the Federal
Communications Commission for a declaratory ruling that cable operators who
provide voice-over-Internet protocol service should pay for attaching to
utility poles at the telecom rate rather than the lesser cable rate.
The companies said the FCC should rule that the
telecommunications rate charged to traditional phone-se..... Panasonic Bows P2 Studio System Creates low-cost way to launch HD news Broadcasting & Cable
As promised, Panasonic has introduced a new add-on system for its popular P2 HD solid-state camcorders that will allow them to be repurposed for studio use, creating a low-cost way for local stations to launch HDTV newscasts. Panasonic first talked about the system back in February, when it introduced its $10,700 AG-HPX300 camcorder.In doing so, Panasonic is keeping pace with JVC, whi..... Primetime Ratings: Colts/Eagles Preseason Matchup Scores on Fox Broadcasting & Cable
The first two hours of Fox’s preseason NFL matchup between the Philadelphia Eagles and Indianapolis Colts was the top-rated program in primetime Thursday night. The game scored lower ratings in the opening hour than NBC earned for the preseason Hall of Fame game Aug. 9, but it rose in its second hour to trump NBC’s Aug. 9 9-10 p.m. ratings.Fox and CBS tied for first place at 8 ..... Study: Cable Accounts for 95% of Alcohol Ads on TV Center on Alcohol Marketing and Youth says industry self-regulations not working Broadcasting & Cable
Between 2001 and 2006, alcohol ads on cable increased with the percentage of teens in the audience, according to a study by the Center on Alcohol Marketing and Youth (CAMY) and UCLA to be published in the American Journal of Public Health.
Cable accounts for about 95% of alcohol advertising on TV, according to the group.
The study does not assert advertisers on c..... ???Project Runway??? Premiere is Highest Rated in Lifetime History 4.2 million viewers tuned in to the competition reality series Broadcasting & Cable
The premiere of Project Runway was worth the wait for Lifetime. The show averaged more than 4.2 million viewers and was the highest-rated premiere for a series in Lifetime’s history
Runway generated a 3.2 rating among women 18-49 and a 3.3 household rating Thursday night. The show beat all other cable programming Thursday night and took the top spot as the
high..... 'Project Runway' Sets Lifetime Ratings Record 4.2 Million Viewers Tops For A Network Series Premiere Multichannel News
Project Runway fans strutted their way
toward Lifetime Television in record numbers.
Lifetime's eagerly anticipated Aug. 20 season six
premiere of Project Runway drew a
series premiere record 3.3 household rating and 4.2 million viewers, well above
the 2.9 million viewers the model competition series drew in its July 2008
season five premiere on Bravo, ..... DirecTV Could Drop Versus Sept. 1 Carriage fees at the center of deal dispute Broadcasting & Cable
DirecTV has notified its customers that it will drop sports channel Versus on Sept. 1 unless the two can work out a carriage agreement.
Versus, formerly Outdoor Life Network, was rebranded in 2006 and is the home of the National Hockey League as well as collegiate sports from the Pac-10, Big 12, Mountain West and Ivy League conferences, the Tour de France bicycle race, Davi..... Study: Youth Exposure to Alcohol Ads Rose 38% From 2001-'07 Majority of ads placed on youth-oriented shows were on cable Broadcasting & Cable
Youth exposure to alcohol ads jumped by more than 38% between 2001 and 2007, with the number of ads seen annually by viewers ages 12-20 increasing from 216 to 301, almost all of that boost ascribed to cable advertising.Meanwhile, advertisers on broadcast networks have succeeded in meeting an ad industry threshold for youth audiences above which alcohol ads won't be placed.That is..... Syfy's 'Ghost Hunters' Scares Up Soild Ratings Season Premiere Draw 2.5 Million Viewers Multichannel News
Syfy's paranormal-tinged reality series Ghost Hunters scared up 2.5 million viewers during its Aug. 19 summer
premiere episode.
The debut episode of the second half of season five for the
series -- which follows the exploits of daytime plumbers Jason Hawes and Grant
Wilson who search for paranormal occurrences by night -- fell just short of the
2.6 million view..... FCC to Open Inquiry on Ways to Support Wireless Innovation, Investment Genachowski cites news reports that "raise questions" about mobile market practices Broadcasting & Cable
The FCC plans to open an inquiry into ways it can "support and encourage further innovation and investment" in the wireless space, combined with new data collection for its annual report on the status of competition in the mobile wireless market.That is according to the agenda for its Aug. 27 public meeting, the first with a full complement of five commissioners.The inquiry comes on t..... Stations' Health Care Windfall Tops $45 Million Both sides of issue likely to spend big through fall Broadcasting & Cable
It’s as if the election season has come early, as advertising related to President Obama’s plan to reform the nation’s healthcare system continues to flow into station coffers. According to figures from TNS Campaign Media Analysis Group (CMAG) late last week, over $60 million has been spent thus far in an attempt to get viewers to pressure their elected officials on ..... Stations' Healthcare Windfall Tops $45 Million Both sides of issue likely to spend big through fall Broadcasting & Cable
It’s as if the election season has come early, as advertising related to President Obama’s plan to reform the nation’s healthcare system continues to flow into station coffers. According to figures from TNS Campaign Media Analysis Group (CMAG) late last week, over $60 million has been spent thus far in an attempt to get viewers to pressure their elected officials on ..... Fuse Greenlights Four New Music Series Each Series Dedicated to A Music Genre Multichannel News
Fuse's new programming slate will strike a chord with four
different music genres as the network looks to serve a diversity of musical
tastes.
The music-themed network has greenlit the production of
four new original series, Let It Rock,
Distortion, The Pop Show and Hip Hop Shop, which will showcase the top artists,
music video and news in the world of rock, al.....
Daily
newsletter for Broadcast industry specialists and professionals. Keeps
you up to date on the latest breaking news about products, technologies,
companies, events, regulations, people and projects in the Broadcast Industry.
