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Hallmark Channel Unveils 'Holdiday Countdown' Program Tying In Content, Marketing, Parent's Gold Crown Stores, Multiplatform Initiative Keys Off Major Holidays Multichannel News
The countdown to a new year-round programming/marketing strategy has begun at Hallmark Channel.
Having already enacted these tactics at various points over the years, but always to big effect around Christmas, the family-friendly network has formalized the "Hallmark Channel Holiday Countdown." The cross-platform push begins with "Countdown to Halloween" and continues with "..... Investigation Discovery, PTA Gang Up on School Violence Multichannel News Investigation Discovery and the National Parents-Teachers Association are teaming to develop a year-long programming and marketing initiative beginning in October to combat school violence. The main staple of the initiative is an Oct. 24 ID special Blackboards and Bullies: Are Your Kids Safe?, which highlights a week-long effort to raise awareness of effective ways to keep chil..... Nick Gets Busy in Fall Back to School Brings Slew of New Shows Multichannel News Hoping to keep kids engaged throughout the fall season, Nickelodeon is launching several new series and programming stunts over the next two months. The kids-targeted network, which finished the third quarter as the most watched basic-cable network on a 24-hour basis for a 56th consecutive period, will feature over the next two months a star-studded SpongeBob SquarePants spec..... Producer Denies Letterman Extortion Halderman pleads not guilty against charges Broadcasting & Cable
48 Hours producer Robert "Joe" Halderman has pleaded not guilty against charges of extortion against David Letterman.
Halderman's free on $200,000 bail, set by Judge Michael Melkonian. His attorney Gerald Shargel told reporters outside a Friday hearing that there was "another side to the story," and they intended to bring the case to trial.
Letterman, who ma..... How to Dumb Down America 101 Broadcasting & Cable Usually I'm as big a shill as can be for B&C and all the content our great team of journalists pumps out seven days a week. In fact, the only thing I really don't like about B&C is that all this work is a drag on my golf game—that, and my boss keeps shooting down my “Page 3 Girls” idea. This week, however, we have two stories that left..... Cable's Fall Push Falls Flat So Far But comparisons to 2008 skewed by election coverage, economic crash Broadcasting & Cable Cable's latest attempt for a fall land grab from the broadcast networks has so far come up fruitless. A Horizon Media analysis of broadcast premiere-week ratings (beginning Sept. 14) showed that primetime viewership of ad-supported cable networks as a whole declined year-over-year from 53.1 million viewers in 2008 to 49.9 million in 2009. While that drop is skewed because of the strong..... News SurgeIn Afghanistan Dangerous, costly story a must for networks Broadcasting & Cable Oct. 7 marks the eighth anniversary of the war in Afghanistan, and with the White House facing critical choices on troop augmentation, news organizations have begun their own surge in coverage. For cash-strapped networks emerging from intense multi-year coverage of the Iraq war, Afghanistan is a minefield of risk, not the least because news personnel have been repeatedly kidnapped b..... Broadcast Ratings Steady in Week Two NCIS shows signs of renaissance; Cougar Town, Modern Family stay solid without Stars lead-in Broadcasting & Cable The broadcast networks weathered the second week of the fall season without precipitous ratings declines, which for the majority of the new class represents success so far. Low expectations after last season's dismal post-WGA-strike showing now require grading on a curve. Even without that curve, week two showed promise of at least one true bright spot: Ratings results indicate..... Broadcasters Tackle Spectrum-Sharing Debate Push for more space may come to shove with FCC's national broadband plan Broadcasting & Cable There has been much debate of late over sharing TV spectrum with laptops and other mobile wireless devices. Broadcasters have heard a lot of talk from companies such as Dell and Google about the fallow spectrum being protected in the TV band. But the national broadband plan, due to Congress on Feb. 17, 2010, has created numerous new opportunities for those companies and other parties—..... NEP Bets on 3D's Potential Expects more business for new production truck Broadcasting & Cable While stereoscopic 3D HD technology is still in its relative infancy, mobile-truck giant NEP Broadcasting thinks the medium has gained enough traction to build a live production truck designed specifically for 3D HD. The new Supershooter 3D (SS 3D) truck, which NEP built in partnership with 3D production specialist PACE, was first used by ESPN last month to produce a live broadcast ..... Local TV's New Pitchman Incoming TVB president Lanzano brings unique perspective amidst challenging times Broadcasting & Cable Steve Lanzano, the incoming president of the Television Bureau of Advertising (TVB), has a tall task in front of him, but many in both his present and future worlds say the advertising bigwig has just the right skills to get local television moving in the proper direction. Those tasked with hiring a replacement for Chris Rohrs wanted a fresh perspective atop the local-television trade organ..... Jump-Starting Motown Detroit hopes rebound is resounding Broadcasting & Cable It's hard to overstate just how rough things are in Detroit: the 29% unemployment rate, the increasingly barren stretches, the NFL squad that went the whole of 2008 without a win. Most troubling was the ignominious collapse of the city's famed auto industry earlier this year. “We've been eyewitnesses to the economic crisis,” says WDIV VP/General Manager Marla Drut..... Your Ad Embedded Here Broadcasting & Cable Brand integration, product placement, embedded advertising, plugs. Call it what you like, it is now a fact of TV life. In a world where technology can seamlessly dispense with commercials, getting the message across has driven ads deeper into the DNA of TV programming. In addition to DVRs, the rise in reality TV—so perfectly suited for product placement—has contributed to ..... House Pushes P2P Bill Panel Also Passes Personal-Info Measure Multichannel NewsWashington— The House Energy & Commerce Committee passed two bills last week aimed at protecting personal information online, including one that would establish new guidelines for some peer-to-peer file sharing. While cable companies, their fellow network operators and others raised concerns with the Federal Communications Commission and lawmakers about the manageme..... The Gateway: It’s Baaaack Multichannel News Maybe this could’ve been predicted: The “gateway” is back. It’s one of those heavily-prefixed terms that almost never seems to stand on its own seven letters. The last time “gateway” was in vogue — in the '02 timeframe — press releases bulged with phrasing like “robust residential gateway” or just plain “data gatew..... CNN Charges Up an iPhone Application Multichannel NewsAtlanta— CNN.com may be free to access, but the news network will charge $1.99 for an iPhone application that provides a “visually-driven experience” for news junkies. CNN also is selling premium ad space for the iPhone app, with launch advertisers Chevron and Lexus. The app is available in the U.S. from Apple’s App Store. In addition to headline..... Verizon Gives Hub the Hook Stops Selling Broadband-Connected Phone Device Multichannel News Verizon Wireless has stopped selling the Hub, a $250 broadband-connected device that provided voice service and Internet content, less than a year after introducing it. Launched in January, the Hub was a bid by Verizon Wireless to sell mobile-phone customers a landline voice service, provided over any broadband Internet connection — at a time when telcos are quickly shedding t..... ESPNU's Dish Upgrade Unrelated to Suit Multichannel News Dish Network moved ESPNU to a more widely distributed tier last Wednesday, but ESPN said the shift is unrelated to the pending lawsuit that the satellite-TV operator filed in federal court last month. Dish moved ESPNU from the Classic Gold 250 package to its Classic Bronze 100 lineup, effective last Wednesday evening (Sept. 30). The channel, previously on channel 148, moved to channel..... ViaSat Beams Up WildBlue Deal to Boost Satellite Broadband Provider's Capacity Multichannel News Satellite-communication systems vendor ViaSat signed a definitive agreement to acquire WildBlue Communications, a privately-held satellite broadband-service provider, in a cash-and-stock deal valued at $568 million. WildBlue provides service using ViaSat's SurfBeam networking system to more than 400,000 consumers and small-business subscribers in rural areas “unserved and..... Verizon CTO Says Users Will Pay Per Byte Multichannel News Broadband Internet-service providers will need to charge customers based on usage at some point, Verizon Communications chief technology officer Richard Lynch said at an industry conference last week. Lynch’s remarks, at the 2009 FTTH Conference & Expo in Houston, appeared to be the first time one of the telco’s executives has backed the idea of consumption-based prici.....
Daily
newsletter for Broadcast industry specialists and professionals. Keeps
you up to date on the latest breaking news about products, technologies,
companies, events, regulations, people and projects in the Broadcast Industry.
