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New Michael Jackson single hits the airwaves
LONDON (Reuters) - Michael Jackson's new single "This Is It" began streaming online and playing across the radio airwaves Monday, nearly four months after the "king of pop" died of a prescription drug overdose aged 50.

Sports Gets Ratings Game On
During a recent industry luncheon, I overheard a lively discussion between two cable-sports executives regarding the reasons behind the knockout ratings live sports telecasts have generated for cable so far this fall. One exec said sports, unlike any other genre, provides unique, unscripted and in-your-face home-entertainment value to consumers looking to maximize their leisure dollar.....

Comcaster Seeks Federal Help for Broadband Education
Washington— If you build it, help them buy it and teach them to use it, they will come. That was the message from Bill Watson, vice president and general manager of Comcast’s Charleston, S.C., system, at a Federal Communications Commission field hearing in that city on broadband adoption last week. While more than 90% of Americans have access to broadband, a.....

Broadband Can Enable 'Saver’ Apps
Panelists at FCC Hearing on Mobile Focus on Low-Income, Unwired Would-Be Users
Washington— Panelists at an Federal Communications Commission field hearing on mobile broadband in San Diego last Thursday were concerned about taking care of the three L’s: the least, last and lost. And rather than “killer applications,” much of the focus was on “saver apps” that could provide life-saving or life-enhancing services like ho.....

Meet the New Guide: The 'RUI'
Call it what you will — cross-platform, multiscreen, IPTV — serving video to more screens than the TV continues to pop new language into the landscape. Let's take “RUI.” It stands for “Remote User Interface.” It matters to how people find video when they're not watching TV. In short: The guide for the other screens. Other screens m.....

Fiber Pioneer Wins Nobel Prize
Charles Kao Recognized for Optical Breakthrough
Talk about a leading light. One of the recipients of this year's Nobel Prize for Physics was Charles Kao, the researcher who figured out how to send wavelengths of light over long distances of fiber-optic cabling. His innovation made today's high-speed cable and telco backbone networks possible, as well as fiber-to-the-home networks, like Verizon Communications' FiOS......

Scripps Cooks Up An FLN Rebrand
Scripps Networks Interactive is looking to give viewers even more food genre sustenance, as it will rebrand Fine Living Network into the Cooking Channel next year. The conversion of the 55-million subscriber FLN is slated to take place in the third quarter of 2010 and will complement Scripps’s Food Network in serving up what the programmer hopes will be a category-killing combo......

Hoop Streams for Regionals
Sports Networks Mull Webcasting NBA Games
With the National Basketball Association's regular season around the corner, several regional sports networks are shooting around the prospect of streaming live league games on the Web. First to tip off could be Comcast SportsNet Philadelphia, which may have in place plans to offer a fee-based package of live Philadelphia 76ers games in time for the Oct. 27 launch of the 2009-1.....

Analyst Bullish On Cable/Satellite
Wells Fargo Securities analyst Marci Ryvicker upgraded the entire cable and satellite sector to “overweight” last week, adding that the recent run-up in the sector’s stocks is based on strong fundamental growth. In her report, Ryvicker noted that cable and satellite stocks rose 20% and 16%, respectively, since the end of the second quarter. She said she believes Time.....

Talk-Show Wars Just Keep Delivering
A high-profile sex act discussed openly on a talk show undoubtedly turned the tables of the late-night wars. But it wasn’t David Letterman’s recent revelation; it was 14 years ago, when Jay Leno asked Hugh Grant, “What the hell were you thinking?” and took off on a long run atop the 11:35 p.m. fiefdom. And now comes another high-profile case of extra-curricular.....

CW Taps Beer For 1st Time
Bud Light opens new category for network
While many of the network’s premieres this fall have already come and gone, there was something never before seen on The CW last week: a beer commercial. The network, which says it targets females 18-34 as its main demographic, debuted its first-ever beer spot, a 30-second commercial for Bud Light that the brand purchased in the scatter market. The commercial first ran on M.....

Breakout 'NCIS’ Tops Fall Surprises
Revitalized sitcom genre also gaining notice
The most-watched show of the season so far is not a hotly promoted new entry or even the top-rated drama from last year. It’s CBS’ NCIS, now in its seventh season and featuring a star (Mark Harmon) who is pushing 60. NCIS had its highest-rated episode ever on Sept. 29, pulling in more than 21 million viewers and winning the hour among the 18-49 demographic .....

Nielsen Hopes Meeting Paves New Way
Company wants to convince clients it can handle evolving measurement needs
At an Oct. 16 meeting, Nielsen will open a conversation with clients, hoping it will help content owners figure out how to gain real compensation for the material they make available online and to mobile devices. And crucially for the measurement outfit, it also wants to make sure it remains at the forefront of the effort. Nielsen is convening 75 top clients to get ahead of measurem.....

FTC Wants Full Disclosure in Ads
Commission guidelines will toughen endorsement policy and cover bloggers
Consumers are long used to startling before-and-after photos in weight-loss ads, followed by the caveat that “your results may vary.” Starting Dec. 1, that vague distinction will carry little weight with the Federal Trade Commission. Guideline changes issued by the agency last week will toughen policy on everything from endorsements to disclaimers to financial relationsh.....

KLAS Las Vegas Prepares Own FCC Filing
Station GM Says KVBC's Allegations Were Baseless
KLAS Las Vegas, which was the subject of an FCC complaint alleging it had sold its newscast, says it is preparing its own filing with the FCC demonstrating that news coverage is "determined solely by news management." KLAS GM Emily Nielson emphatically said that the allegations were baseless when the FCC complaint, filed by competitor KVBC , was made public Oct. 9. .....

ESPN2 Carries Nielsen Momentum Into Friday's WNBA Championship Game
Phoenix-Indiana Clash Could Finish As Network's Second-Most Watched WNBA Title Series
Buoyed by the series top performance in Game 4, ESPN2 could see the 2009 WNBA Finals become the league's second most-watched championship round on its air.Through four games, the WNBA Finals between the Phoenix Mercury and Indiana Fever averaged 521,000, up 65% from the 316,000 average for the Detroit Shock's three-game series sweep of the San Antonio Silver Stars, according.....

ESPN2 Carries Nielsen Momentum Into WNBA Championship Game
Phoenix-Indiana Clash Could Finish As Network's Second-Most Watched WNBA Title Series
Buoyed by the series top performance in Game 4, ESPN2 could see the 2009 WNBA Finals become the league's second most-watched championship round on its air.Through four games, the WNBA Finals between the Phoenix Mercury and Indiana Fever averaged 521,000, up 65% from the 316,000 average for the Detroit Shock's three-game series sweep of the San Antonio Silver Stars, according.....

KLAS Las Vegas Prepares Own FCC Filing
Station GM says KVBC's allegations were baseless
KLAS Las Vegas, which was the subject of an FCC complaint alleging it had sold its newscast, says it is preparing its own filing with the FCC demonstrating that news coverage is "determined solely by news management." KLAS GM Emily Nielson told B&C emphatically that the allegations were baseless when the FCC complaint, filed by competitor KVBC , was made public Oct. 9......

Census Has Ad Money, But Not For 'Controversial Talk'
Restrictions on ad buys include those with "excessive sex o violence" or ones that denigrate imams, ministers, nuns or rabbis
Attention broadcasters (and others). Anyone wanting the chance to get in on a Census Bureau media buy needs to contact the bureau ASAP. But you can't have too much sex, or violence, be a reality show unless it can be prescreened, or be a "controversial talk format," according to a questionnaire on the 2010 Census Web site. The FCC's Office of Communications Business Opp.....

ADverse: Nielsen Hopes Meeting Paves New Way
Company wants to convince clients it can handle evolving measurement needs
At an Oct. 16 meeting, Nielsen will open a conversation with clients, hoping it will help content owners figure out how to gain real compensation for the material they make available online and to mobile devices. And crucially for the measurement outfit, it also wants to make sure it remains at the forefront of the effort. Nielsen is convening 75 top clients to get ahead o.....

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